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Digital Media Director

Company: Dentsu Aegis Network
Location: Seattle
Posted on: June 13, 2021

Job Description:

Job Description

As a Digital Media Director, you will be a team leader, assigned to one large strategic account. You will be responsible for development of management and measurement frameworks to steer and monitor program progress and success. You will be the digital media SME for internal stakeholders/client partners and the point of contact for cross-functional disciplines (SEM, SEO, Strategy, Analytics, Creative, etc.). Client programs include data-driven digital media campaigns and integrated multi-channel campaigns to engage and influence consumers at each funnel stage. You will contribute to Merkle product and business strategy. You will likely direct a team of 4-6 people. You will be a part of an innovative, fast-growing department focused on revolutionizing digital media planning and buying, in the context of a multi-channel data-driven approach.

Responsibilities

  • Mastery of all campaign management, planning, and optimization functional responsibilities
  • Deliver against functional responsibilities in a strategic and self-guided manner on high volume of accounts
  • Ensure that your client's media program delivers against goals and drives value
  • Contribute to the development of forward-thinking strategies and campaigns
  • Develop a management and measurement framework to steer and monitor program progress and success
  • Revue and monitor revenue and margins
  • Give direction to the media services, platform, and capability resources
  • Provide consultative messaging - both written and verbal - to senior leaders
  • Proactively devise and push new concepts to manage and grow your client's media program including analytics, strategy, and other Merkle capabilities
  • Be a media expert and support growth/sales efforts
  • Report into VP of Media

Keywords: Dentsu Aegis Network, Seattle , Digital Media Director, Other , Seattle, Washington

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