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Sales Director (Television Experience Required!)

Company: MyNewCompany151013011609
Location: Seattle
Posted on: July 17, 2021

Job Description:

The KING 5 Media Group, TEGNA’s Seattle-based stations, is looking for a seasoned and cutting-edge Local Sales Manager. In this role you will have the opportunity to work with some of the strongest marketing and sales experts in the business, while supporting the sales strategy around the nation’s largest media events.

As a Local Sales Manager, you need to understand the nuance of how OTT and digital platforms work with broadcast television and can work to grow all sectors of our business at once. You will join a collaborative and supportive team, that thrives competitively to be the best in our industry.

This opportunity will primarily focus on businesses based in Western Washington but will require the ability to think on a national scale. We are looking for a great leader who can work in a group setting and support not just your team, but the organization as we continue to evolve.

At KING 5 Media, we pride ourselves in:

  • Putting People First
  • Engaging Our Community
  • Driving Results for Our Clients and Company
  • Expecting and Demanding Excellence
  • Creating Experiences for Our Clients and Team

Responsibilities:

  • Provide 360 leadership by managing growth of your team, peers, clients and providing insights to all professional levels of the organization;
  • Inclusively recruit, retain and effectively train a diverse group of top-notch Account Executives on how to sell our mix of products in a consultative fashion;
  • Assess sales team in different situations; provide timely/relevant coaching and conduct/recommend appropriate training;
  • Develop, implement, and manage business plans to exceed corporate objectives and sales goal, including high profile events such as the Super Bowl & Olympics;
  • Drive new business development efforts to increase number of new enterprise accounts to ensure sales team meets and exceeds all sales revenue goals;
  • Achieve sales operational objectives by contributing information and recommendations to overall strategic plan by monitoring competitive products and feedback from the market;
  • Develop strong relationships with local advertisers through focused solutions using all media platforms including attribution;
  • Identify market potential through lead generation and qualification of prospective clients, and help Accounts Executives expand sales in existing accounts;
  • Accurately identify, monitor and forecast sales and marketing trends for key business segments, and complete appropriate reports as required;
  • Review and adjust metrics to monitor sales performance and market share;
  • Recommends creative ideas that improve the company’s competitive position and the bottom line.

Requirements

  • Bachelor’s degree in marketing, business or related field
  • 2+ years of sales management experience, or relevant leadership experience
  • 5+ years of media sales experience in TV and digital products
  • Demonstrated track record of success in media sales
  • Knowledge of all facets of digital sales and marketing
  • Previous experience selling or managing major events like Super Bowl or the Olympics preferred
  • Proficiency in Excel, Word, PowerPoint, Wide Orbit Traffic and Wide Orbit Media Sales, Salesforce, and qualitative data (Stowell/Scarborough) preferred.

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

#LI-KM1

Keywords: MyNewCompany151013011609, Seattle , Sales Director (Television Experience Required!), Other , Seattle, Washington

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