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Student Marketeer Team Lead - Seattle

Company: Red Bull
Location: Seattle
Posted on: November 26, 2022

Job Description:

Company Description

The Student Marketeer Team Lead (SMTL) supports the Brand Marketing Specialist (BMS) in driving brand image and product trial in their market, in addition to their role as a Student Marketeer (SM). Their primary functions are to assist the BMS and SM efforts in their market, supporting key areas of student marketeer tool management, planning & in-field/on campus execution. The SMTL supports the BMS planning efforts in order to build brand awareness on campus, increase sales in-market and on campus, and by driving product trial (direct/indirect). Crucial in ensuring quality execution, the SMTL is responsible for providing feedback on campus & in-market activities, and acts as a support in team recruitment, onboarding, training, and activations.

Job Description

BMS + TEAM SUPPORT

Support team in the field through demonstration of expert Brand and Product knowledge

Support BMS in motivating and inspiring SMs in the field and in the office

Contribute to trial driving focuses designed to grow the user-base, on and around campus

Assist the BMS in building activities in-line with Regional + National priorities & strategy

Share ideas to innovate in bringing the World of Red Bull to life on campus

Support the process for sampling and university planning, scheduling and feedback

Occasionally participate in National marketing planning or brainstorm sessions

EXECUTIONAL EXCELLENCE

Demonstrate the 8-step sampling technique in-field during SM missions, showcasing what executional excellence looks like

On-shift, provide in-field coaching to fellow Student Marketeers to support driving trial and bringing the brand to life in a premium way, both on campus and in-market

Support the BMS in ensuring Campus Sales Audits are complete and up to date in RBU

Demonstrate the Ace of Sales techniques in-field during SM Missions, showcasing the P.I.P.E. technique

Reinforce BMS guidance and deadlines around RBU portal, provide feedback to ensure aligned & successful plans

Occasionally attend cross-functional or cell team meetings (as needed) to collaborate with sales team

Manage Student Marketeer Sampling & Seeding inventory and ordering (via local process or FGT)

Coordinate regular Mini fleet maintenance and fuel card management via Fleet Management

Support the BMS with any scheduling or coordination involved with warehouse managment

Provide monthly analysis to BMS on status of all branded assets (i.e. Mini Coopers, Clothing, Backpacks, etc.)

RECRUITMENT, ON-BOARDING, TRAINING

Share ideas with BMS for monthly team meetings, areas of opportunity, coaching needs

Support training of new Student Marketeers

Collaborate with BMS to develop market-level recruitment plan, with a campus-focused approach

Execute recruitment missions alongside fellow Student Marketeers, highlighting the importance

Support monthly training on execution standards, best practice sharing, and competitive trend analysis on campus

Qualifications

Must be currently assigned the Student Marketeer - Generalist role type with at least 6 months of experience as a Student Marketeer (formerly SMSU, Wing, or SBM)

Proven ability to lead a project and motivate team members

Passion for the Brand and demonstrated ambassador of both Brand and Product knowledge

A desire to coach fellow Student Marketeers

Available to flexibly work part-time, including evenings and weekends

University/College Enrollment

Additional Information

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.

Keywords: Red Bull, Seattle , Student Marketeer Team Lead - Seattle, Other , Seattle, Washington

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