Digital Marketing Lead

Company: Truveta Inc
Location: Seattle
Posted on: January 27, 2023

Job Description:

Digital Marketing LeadAre you looking to tackle big challenges that drive even bigger impact? Are you energized by the possibilities when technology, data, and healthcare intersect? Do you love being part of a marketing team that partners across product, sales, and marketing teams to drive growth and revenue?Truveta was formed and governed by US health systems with a shared vision of saving lives with data. Truveta now offers the world's first health data and analytics solution to study patient care and outcomes. Our mission is to enable researchers to find cures faster, empower every clinician to be an expert, and help families make the most informed decisions about their care. Achieving Truveta' s ambitious mission requires an incredible team of talented and inspired people with a special combination of health, software and big data experience who share our .The Truveta Marketing Team is looking for a rock star digital marketer to build an innovative and high impact digital marketing engine driving acquisition and growth in line with our ambitions.Who We NeedTruveta is rapidly building a talented and diverse team to tackle complex health and technical challenges. Beyond core capabilities, we are seeking problem solvers, passionate and collaborative teammates, and those willing to roll up their sleeves while making a difference.If you are interested in the opportunity to pursue purposeful work, join a mission-driven team, and build a rewarding career while having fun, Truveta may be the perfect fit for you.This OpportunityThe Digital Marketing lead will build our digital presence and ensure that our website Truveta.com becomes a demand capture engine. This position will also play a critical role in the development and execution of demand generation and customer acquisition / growth strategies. The best person for this role has proven capability at building the strategy for a high-growth website, ideally in a B2B SaaS company, along with expertise in digital marketing strategies that attract customers to Truveta.com, engage these customers, and drive more deeply into the sales funnel. The ideal candidate is motivated by impacting revenue, can operationalize a digital demand generation strategy that results in exponential growth, is well-versed in growth marketing technologies and infrastructure, and gets energized by working in a dynamic, high growth environment.Key Responsibilities Include

• Build the strategy for the Truveta website as a strong demand generation and capture engine, including content & SEO strategy, audience specific engagement and conversion tactics
• Develop strategic programs and execute on Truveta's digital marketing programs that deliver against ambitious pipeline and revenue targets
• Work closely with the Design organization to create an optimal digital journey and experience for various audiences
• Establish paid media strategies to reach new audiences and generate leads specifically SEM
• Identify growth opportunities through optimization of digital channels, including content marketing partnerships
• Lean into account-based marketing (ABM) strategies and tactics for the audiences engaging with us on the website
• Optimize digital marketing efforts through continuous A/B testing and create an innovative test and learn plan
• Use web analytics and data to help the marketing team run multiple experiments; own robust digital metrics reporting
• Communicate expectations, plans, and resultswiththebroader team including the sales team, and other stakeholdersKey Qualifications
  • 7+ years of experience in digital marketing, in B2B SaaS or Data businesses
  • Experience in the life sciences or health technology industry a plus, but not required.
  • Proven experience growing a website as a front-end to engaging customers in a high-growth business
  • Deep experience in creating world-class growth and acquisition strategies, mapped to business goals
  • Experience with product-led growth (PLG) with a clear point of view on layering PLG on to a sales & marketing led growth motion
  • Strong analytical skills, with deep understanding of digital channels, new marketing technologies and industry best practices
  • Creative problem solver and nimble executor with the ability to influence and be a team player
  • Thinks nimbly i.e. in hours, days and weeks!
  • Travel required to Truveta headquarters 3-4x a year*Be prepared to share examples of your work, along with a resume.Why Truveta?Be a part of building something special. Now is the perfect time to join Truveta. We have strong, established leadership with decades of success. We are well-funded. We are building a culture that prioritizes people and their passions across personal, professional and everything in between. Join us as we build an amazing company together.We offer:
    • Interesting and meaningful work for every career stage
    • Competitive compensation
    • Comprehensive benefits with strong medical, dental and vision insurance plans
    • 401K plan
    • Professional development for continuous learning
    • Work/life autonomy via flexible work hours and flexible paid time off
    • Generous parental leave
    • Regular team activities (virtual and in-person as soon as we are able)Truveta is committed to creating a diverse, inclusive, and empowering workplace. We believe that having employees, interns, and contractors with diverse backgrounds enables Truveta to better meet our mission and serve patients and health communities around the world. We recognize that opportunities in technology historically excluded and continue to disproportionately exclude Black and Indigenous people, people of color, people from working class backgrounds, people with disabilities, and LGBTQIA+ people. We strongly encourage individuals with these identities to apply even if you don't meet all of the requirements.

Keywords: Truveta Inc, Seattle , Digital Marketing Lead, Other , Seattle, Washington