E-Commerce Decision Analyst
Company: Insight Global
Location: Seattle
Posted on: June 24, 2022
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Job Description:
Position Overview Seattle, WAEvolve and build a toolkit for
problem framing, data-driven business recommendations for DTC
eCommerce teams, analytics, digital/eCommerce consumer behavior
evaluation & strategy generation/optimization, and thoughtful
presentations of recommendations built on opportunities and
challenges to drive clarity of action for senior eCommerce business
leaders and DTC business managers. Drive business results for the
fastest-growing segment of Stanleys global business, building,
adapting, and optimizing strategies to impact our
Direct-to-Consumer eCommerce touchpoints, including our websites,
marketplaces, and traffic-driving channels. Responsibilities: Bring
relentless curiosity, systems thinking, obsession with business
value creation, and a level-of-comfort with ambiguity to build and
optimize our DTC business model and the channels and efforts
driving it. Partner with eCommerce and cross-functional teams to
create strategic options and business optimizations to drive value
for Stanley DTC eCommerce and its customers. Build relationships
and work closely with key business leaders and eCommerce channel
managers to understand current-state efforts the challenges they
face providing analytical support, insight, recommendations, and
strategies to grow our business. Provide decision analysis, tackle
ambiguous and complex analytical problems related to our digital
businesses and translate research into meaningful business/consumer
insights resulting in actionable tactics to deliver eCommerce
business results and optimize our channel-level strategies. Work
with DTC teams to identify, prioritize and apply solutions around
customer engagement, acquisition, conversion, optimization, and
impact key metrics like LTV, CAC, etc. Understand historicity of
business, relate to trends and industry insights, to meaningfully
inform business optimizations and opportunities rooted in narrow
and broad data sources. Develop strategies to ultimately meet or
exceed financial plans (sales, margin, inventory turns, et al.).
Craft a strategic story out of the numbers. Present complex
analytical findings in a clear, concise, and decision-impacting
manner. Influence leadership.Proficiencies: Digital/eCommerce
expert. You get data and how to use it to drive eCommerce, from
acquisition conversion to retention efforts. And the back-end
aspects of building and scaling a successful eCommerce business:
business analysis, fulfillment/logistics, CS, et al. Structured
thinker. You can frame and bring structure insights to large,
complex, and ambiguous problems. Problem solver. You can identify
the key issues that impact business decisions and have excellent
analytical skills to drive insights. Familiar with
split/multivariate testing and a test-and-scale approach to growth.
Scrappy results-driven working in partnership with key
business/channel owners. You have a knack for influencing others
and a track record of distilling complex information into
compelling stories. Disciplined project manager. You understand how
to engage others and what information and data you need to achieve
your goals. You always think a few steps ahead, laying out
thoughtful and achievable project plans. Independent doer. You
desire a high level of responsibility and can work with minimal
supervision. You are comfortable working in a high-intensity
environment. Data virtuoso. Analytical mindset, problem-solving
leveraging incisive data inquiry, intellectually curious. Deep
experience with GA, Data Warehousing, Shopify+, analytics/BI
platforms.
Keywords: Insight Global, Seattle , E-Commerce Decision Analyst, Professions , Seattle, Washington
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